Send it in a letter, tell you on the phone...

I was talking to my marketing guru at Packt Publishing this morning about different ways to spread the word about the dotProject book.

Here are some of my ideas:

• Email Signatures
• Regular Blog posts
• Contacting Friends and family to spread the word
• Contacting people to do technical reviews
• Press releases to news sources
• Viral video?
• Posters at college campuses
• Writing articles for news outlets

What other methods do authors use to spread the word about their book?